effective-posts

Effective Blog Posts

1. Think 1st - Before you type!

Before you start, think carefully about the message of your piece. What do you want to tell your readers, or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin and think about the search intent someone may have. An easy way to get an insight into this is by looking at the search results for the search term you want to rank with.

2. Devise a structure

To write a readable and SEO-friendly blog post, you need to create a clear structure. This means that every post should have:

  • some sort of introduction (in which you introduce your topic);
  • a body (in which the main message is written);
  • a conclusion (in which you summarize the main ideas or draw a conclusion).


In a few sentences, write down what you want to say in all three sections. You’ve now created a summary of your post. This will help you create a structured and readable blog post. Now the real writing can begin.

Step by Step is the best way, purposeful & with thought.

3. Use paragraphs and headings

Everybody uses paragraphs, but not everybody uses them well. Don’t start each new sentence on a new line just because it looks nice. Also, try not to make them too lengthy, as each paragraph should have its own idea or subject. Ask yourself what the main idea of each paragraph is. You should be able to summarise that main idea in one sentence. If that’s not possible and you need more sentences to explain the main idea, you simply need to use more paragraphs.

Proper headings also help your readers understand what a specific part of your text is about. If you want people to find their way through your articles, use subheadings to lead them. Subheadings help readers scan your page, and clarify the structure of your articles. They’re not just important for readability, but for SEO as well. That’s why I would also advise using your keyword in some of the subheadings. I do mean some of them, as using your keyword in every heading will make the text clunky and unnatural. This will put people off reading further.

4. Use transition words

Transition words help people scan through your text and understand the relationship between sentences and paragraphs.

For example, let’s say that there are three reasons for people to buy your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘however’, ‘similarly’ and ‘for example’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘to sum up’ or ‘in short’. 

Transition words are therefore very important to add structure to your text.

5. Use related keywords

Stuffing your article with your focus keyword makes it less attractive to read, and it can also hurt your rankings. Google is getting smarter, and it wants you to write content that users will love. It doesn’t want you to use your focus keyword in every other sentence and has other ways to analyze what your text is about. One of the ways that Google understands the topic of your text is by recognizing synonyms and other keywords that are related to your focus keyphrase. That’s why you should use synonyms and related keywords throughout your copy.

Synonyms are relatively easy to think of, but thinking of the right related keywords is a bit more challenging. That’s why we’ve introduced a new feature in our plugin that helps you find related keyphrases right away. Based on your focus keyword, our plugin can generate a number of related keyphrases with the click of a button! Along with how many times that keyword is searched for and what the search trend looks like. 

6. Optimise the length of the article

Make sure your blog posts have a minimum of 1500 words but keep the length of your article balanced, for marketing we need to target 2000 – 3000 word articles, with a clear 300 – 400 word preview at the top clarifying the post.

Google likes long articles, however, if your article is too long it can scare users away. I would advise to only write long articles when you know you’re a skilled writer.

It’s asking a lot of your visitors to read your entire post when it’s lengthy. Remember to keep using your focus keyphrase throughout your text to make sure you end up with an SEO-friendly blog post!

7. Link to existing content

If you’ve already written content on the same topic as your current post, don’t forget to link to and from these posts. It will make your new blog post, and the existing posts, stronger because you’re showing authority on the subject. As well as that, your link structure is also important for your rankings in Google. And let’s not forget that linking to other content about a subject is great for your readers, as they may be interested in reading these related posts too. It helps them navigate your site.

We call this internal linking and both your readers and Google will thank you for it. It helps them manage your content and understand relationships between different content on your site, so take some time to link to and from your previous content. Our internal linking tool can help you by suggesting relevant pages and posts on your site that you can link to.

8. Let other people read the post

Before publishing your post, make sure to let someone else read it first. Ask them whether they understand the main concept of your post and invite them to correct any typos and grammatical errors. This can help you by providing an objective view of the readability and attractiveness of your text. If you have someone in your team who happens to be an expert on the topic you’re writing about, make sure to run your post past them. That way they can check whether you’re covering everything you need to and give suggestions to make your post even better.

9. Add content regularily

Regularly adding new blog posts to your website tells Google that your website is alive. This is important because if your site isn’t active, Google will crawl it less often and this might negatively affect your rankings. But don’t just post for the sake of posting. Make sure that everything you post is high-quality content: informative, well-written articles that entertain readers and fit their search intent.

If you have difficulty posting on a regular basis, it might be a great idea to create an editorial calendar for your blog. This allows you to structure this process in a way that fits you and your team. It’s also a good idea to update your old blog posts once in a while to avoid them getting stale.

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